For the first time ever, Coachella leveraged virtual reality as a way for remote attendees to experience live acts from a remote location. While it’s not commonplace for the general population to have VR headsets readily available, Coachella absentees now have this option given they have the appropriate technology. When remote festival attendees use the app, data points such as where users are located, their motion and how long they engaged with the app can be captured for future use.
YouTube also continues to stream music festivals, however this year they announced that they will incorporate a 360 degree view and spatial audio making the experience multi-dimensional. Depending on where the at home audience is “standing,” the sound and view will reflect accordingly by depth, distance and intensity.