Public radio stations around the country were early in the game of shooting high-quality video of musical guests–big names, indie darlings, emerging voices–who come by the studio. Now VuHaus gathers these once-scattered treats onto one sleek, discovery-enabling platform.
With new video coming regularly from music heavyweights like KCRW (LA), WFUV (NYC), KEXP (Seattle), and KUTX (Austin), as well as from established names like Mountain Stage, and WXPN (Philadelphia) / World Café, VuHaus bursts with eclectic sights and sounds. Genre-agnostic, the site’s curation team and special guest artists put together timely and thematic playlists, and introduce new artists of note.
Before VuHaus, public radio stations in major markets were hosting video sessions and tossing them up on YouTube. Musicians would stop by, lay down some amazing performances, and that was that. While the resulting videos would garner views aplenty, they didn’t capture the stations’ spirit, keep viewers engaged, introduce them with similar bands, or help music fans benefit from public radio’s proven track record of uncovering the best in music.
“Stations were invested in video, but weren’t getting anything out of it,” notes Mike Henry, a long-time public radio consultant and one of the driving forces behind VuHaus. “They started a dialog between themselves. We sat down and decided on a website, a branded way to face the consumer that wasn’t overtly public radio.”
The interface is purposefully minimalist and easy to navigate.