Issue #340: Is 2018 the Year We Lose the Download? Deutsche Grammophon, IDAGIO Start Partnership

Deutsche Grammophon and IDAGIO Start New Partnership

Deutsche Grammophon, the world’s oldest classical music label, and IDAGIO, a leading classical music streaming service available in over 70 countries, announced an extensive partnership agreement. The IDAGIO catalogue, which already comprises more than half a million tracks, will now include the complete catalogues of Deutsche Grammophon, Decca, Philips Classics and all classical music productions released by the Munich-based ECM label.

Will 2018 be the year the download officially dies?
Will 2018 be the year the download officially dies?www.techradar.com
It’s rumored that Apple could be about to dump downloads and create a streaming-only model of iTunes. Does it matter?

Tuma Basa Shares How Artists Can Get on the RapCaviar Playlist
Tuma Basa Shares How Artists Can Get on the RapCaviar Playlistwww.xxlmag.com
Tuma Basa, global programming head of hip-hop at Spotify, is a guest on XXL’s Shot Callers podcast. Basa reveals how rappers can get their music on the RapCaviar playlist.

Current Music Biz Needs New Breed of Executive
Current Music Biz Needs New Breed of Executivevariety.com
The music business’ brave new world requires executives to have an understanding of analytics, consumer behavior and emerging genres.

Why the World’s Biggest Social Network is Finally Clearing Song Rights
Why the World’s Biggest Social Network is Finally Clearing Song Rightswww.synchblog.com
Having secured deals with some of the industry’s biggest players, Facebook is gearing up for a serious push into music. But what does this mean for rightsholders?

The coolest music gadgets at NAMM 2018
The coolest music gadgets at NAMM 2018www.theverge.com
Anaheim’s National Association of Music Merchants (NAMM) show featured plenty of traditional instruments, but as always, there was also a lot of cool music tech.

China's big streaming shift: Paying instead of pirating
China's big streaming shift: Paying instead of piratingmoney.cnn.com
In a massive change from the recent past, a growing number of Chinese consumers are spending money to watch videos and listen to music online.

CRB Outlines Plans to Implement Simplified, Higher Royalty Rates From Streaming
CRB Outlines Plans to Implement Simplified, Higher Royalty Rates From Streamingwww.billboard.com
In a follow-up to the announcement over the weekend of how rates will be determined for on-demand subscription services, the Copyright Royalty Board has put up a short notice on its website explaining how the rate increases would be implemented.

Spotify is about to change pretty dramatically over the coming months
Spotify is about to change pretty dramatically over the coming monthswww.joe.ie

Spotify have announced that new ‘visual elements’ will be added to their app.

Songwriters’ Court Win Isn’t Music To Ears Of Streaming Companies
Songwriters’ Court Win Isn’t Music To Ears Of Streaming Companieswww.barrons.com
The impact on digital streaming in general is worth monitoring: the U.S. is the world’s largest market, and global revenue from streaming soared 60% in 2016, fueling a 5.9% increase in music sales for the year.

Spotify’s Bertozzi Fast-Forwards From Playlists To ‘Multi-Sensory’ Music
Spotify’s Bertozzi Fast-Forwards From Playlists To ‘Multi-Sensory’ Musicwww.beet.tv

When Spotify was growing up, its founder Daniel Ek often talked at length about the gravitational force of the playlist.

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Deutsche Grammophon and IDAGIO Start New Partnership

Deutsche Grammophon, the world’s oldest classical music label, and IDAGIO, a leading classical music streaming service available in over 70 countries, have today announced an extensive partnership agreement.

The IDAGIO catalogue, which already comprises more than half a million tracks, will now include the complete catalogues of Deutsche Grammophon, Decca, Philips Classics and all classical music productions released by the acclaimed Munich-based ECM label.

Currently 15,000 tracks in lossless audio quality are being added to IDAGIO every week.

IDAGIO will feature custom created playlists curated by Deutsche Grammophon and its artists, and will be supported by additional marketing and promotional initiatives as part of the partnership. Continue reading “Deutsche Grammophon and IDAGIO Start New Partnership”

Issue #339: Fleetwood Mac to Launch SiriusXM Channel; Apple Music Will Be Lucky to Add 7M Subscribers with Shazam

Fleetwood Mac to Launch Exclusive SiriusXM Channel
Fleetwood Mac to Launch Exclusive SiriusXM Channelplatformandstream.wordpress.com
Fleetwood Mac will launch an exclusive, limited-run SiriusXM channel, The Fleetwood Mac Channel, on Thursday, February 1.

Spotify's Unusual IPO Model Will Test The Company's Strength
Spotify's Unusual IPO Model Will Test The Company's Strengthwww.npr.org
Spotify’s IPO, slated for this spring, gives investment banks a smaller role in the company’s trading. It’s been seen as a sign of Spotify’s strength, but there are many unanswered questions.

Apple Music Will Be Lucky to Add 7M Subscribers with Shazam
Apple Music Will Be Lucky to Add 7M Subscribers with Shazamfortune.com
Apple’s decision to acquire Shazam could net the company as many as 7.5 million subscribers to its Apple Music service.

Iron Maiden's Bruce Dickinson: "People will pay for a book, but they won't pay for an album"
Iron Maiden's Bruce Dickinson: "People will pay for a book, but they won't pay for an album"www.nme.com
Iron Maiden’s Bruce Dickinson has spoken out about the struggle new musicians face in the wake of illegal downloads.

Artekal Music All Reggae Streaming Service Launches
Artekal Music All Reggae Streaming Service Launchesplatformandstream.wordpress.com
Reggae music has a new dedicated streaming home as the Artekal Music streaming service launches to support reggae music creatives and fans.

Zane Lowe Talks Drake's Relationship With Apple Music, Calls Him 'Michael Jackson of Streaming'
Zane Lowe Talks Drake's Relationship With Apple Music, Calls Him 'Michael Jackson of Streaming'www.billboard.com
Apple Music radio host Zane Lowe weighs in on Drake’s recent dig at Apple Music executive Larry Jackson on the “Family Feud” remix.

New Challenges as Streaming Services Find One Size Doesn't Fit All
New Challenges as Streaming Services Find One Size Doesn't Fit Allwww.billboard.com

Even with the turnaround news of the last few years, there could be more good news ahead for the music industry, according to panelists at the Ny:Lon Connect event staged by the Music Business Association and Music Ally.

Music Experts Discuss Why the Internet Is Now Saving the Recording Industry
Music Experts Discuss Why the Internet Is Now Saving the Recording Industrywww.hollywoodreporter.com
“This is the most profound change in the music business in its history,” says Donald Passman.

John Coltrane's A Love Supreme : A Multi-Platform View
John Coltrane's A Love Supreme : A Multi-Platform Viewaudiophilereview.com

Mark Smotroff revisits a jazz classic and questions formats…

Apple HomePod Goes on Pre-Order in Amazon Echo Competition
Apple HomePod Goes on Pre-Order in Amazon Echo Competitionfortune.com
Apple’s HomePod is focused on competing with Amazon Echo and Google Home. But would it be successful in that battle?

Yonder And Streaming’s Less Travelled Path
Yonder And Streaming’s Less Travelled Pathmusicindustryblog.wordpress.com
Back in 2012, a music service that had raised $174 million in funding closed without yet having launched to consumers.

This high-end audio shop aims for young audiophiles
This high-end audio shop aims for young audiophileswww.cnet.com
Noho Sound & Stereo wants to turn students into audio system lovers.

Issue #338: Spotify’s Power Move; New Streaming-First Indie Label Debuts; CRB Raises Payout Rate from Music Streaming Services

Can Spotify Pull Off Music's Power Move?
Can Spotify Pull Off Music's Power Move?www.hollywoodreporter.com
The Swedish streaming giant plots world domination, but it must navigate the obstacles that result from cutting corners in its quest for rapid growth.

Former Head of WMG's Global Playlist Strategy Launches Humble Angel Records, New Streaming-First Indie Label
Former Head of WMG's Global Playlist Strategy Launches Humble Angel Records, New Streaming-First Indie Labelwww.billboard.com
How do you run a record label with no budget? This is what Kieron Donoghue, former vp of global playlists strategy at Warner Music, faced upon launching the major’s streaming-first imprint Artists To Watch last March.

Copyright Royalty Board Raises Payout Rate from Music Subscription Services
Copyright Royalty Board Raises Payout Rate from Music Subscription Serviceswww.billboard.com
Songwriters and music publishers will get a higher payout from on-demand subscription services like Spotify and Apple Music for the next five-year period (2018-2022), according to the National Music Publishers’ Association (NMPA).

What Radio Can Learn From Pop-Up Stores
What Radio Can Learn From Pop-Up Storesjacobsmedia.com
The success of the pop-up store phenomenon is a reminder of the importance of local street presence for radio.

Why You Should Still Be Buying Digital Downloads
Why You Should Still Be Buying Digital Downloadsfieldguide.gizmodo.com
Music streaming is the future, apparently, which means the digital download had a bright and brief existence—lasting from the end of the 1990s to (presumably) the end of the 2010s.

Music Streaming Revenue Increased 53 Percent in 2017, Digital Services Report
Music Streaming Revenue Increased 53 Percent in 2017, Digital Services Reportwww.billboard.com
U.S. digital revenue grew 15 percent in 2017 to $6.5 billion from $5.65 billion, driven largely by a 53 percent increase in streaming to $3.4 billion from 2016’s total of $2.2 billion.

How Spotify, Apple Music, can pay musicians more-commentary
How Spotify, Apple Music, can pay musicians more-commentarywww.cnbc.com
If Spotify, Apple music acted more like Netflix, they could offer musicians more money for their content, says Kabir Sehgal.

Meet a fresh contender in the streaming scene, Fanburst
Meet a fresh contender in the streaming scene, Fanburstearmilk.com
Even with a handful of heavy hitters in the world of music streaming, there’s plenty of room for more players.

Congress Appears in Agreement Over Copyright
Congress Appears in Agreement Over Copyrightwww.billboard.com
Copyright is one of the few remaining bipartisan issues and some significant legislation may have a good chance to pass, judging by the mood at a House Judiciary Committee field hearing on Friday.

Spotify Has 4 Paths To Profitability
Spotify Has 4 Paths To Profitabilitywww.hypebot.com
Spotify, which accounts for an estimated 17% of all major label revenue, has rejuvenated the music industry.

YG Plus Teams Up With Gracenote to Bring K-pop to More Listeners Around the Globe
YG Plus Teams Up With Gracenote to Bring K-pop to More Listeners Around the Globewww.billboard.com
YG Plus, part of YG entertainment, and Gracenote, teamed up to help make K-pop music more accessible to global audiences on streaming platforms.

Google Play hit record 19 billion+ downloads in Q4 2017, its highest quarter ever
Google Play hit record 19 billion+ downloads in Q4 2017, its highest quarter evertechcrunch.com
Smartphone adoption in emerging markets just delivered the highest number of app downloads Google Play has ever seen in a quarter. According to today’s report..

Fleetwood Mac to Launch Exclusive SiriusXM Channel

Fleetwood Mac will launch an exclusive, limited-run SiriusXM channel, The Fleetwood Mac Channel, on Thursday, February 1.

The Fleetwood Mac Channel will showcase music from Fleetwood Mac’s extensive Rock & Roll Hall of Fame career, including their indelible hits, solo material, live songs, rare demo tracks and musical influences. Continue reading “Fleetwood Mac to Launch Exclusive SiriusXM Channel”

Artekal Music All Reggae Streaming Service Launches

Reggae music has a new dedicated streaming home as the Artekal Music streaming service launches to support reggae music creatives and fans. Artekal is also announcing the launch of it’s reggae Grammy explorer just in time for the upcoming Grammy awards.

Artekal music joins the music streaming fray with a focus on the reggae music genre. The streaming service offers mobile apps on IOS and Android with all users getting 30 day trials to kick the tires. Music is delivered and segmented into the various sub-genres of reggae music. Those being roots rock, lovers rock, dancehall, ska, dub, and mento. Continue reading “Artekal Music All Reggae Streaming Service Launches”

Issue #337: Spotify’s Troy Carter on the Future of Streaming; 5 Great Sites For Streaming Live DJ’s

5 Great Sites For Streaming Live DJ's
5 Great Sites For Streaming Live DJ'swww.magneticmag.com
Looking for some great sites that offer music streaming from Live DJ’s?

Spotify’s Troy Carter on the Future of Streaming
Spotify’s Troy Carter on the Future of Streamingvariety.com
The platform’s ambassador to the music industry is former Lady Gaga manager Troy Carter, who is also the adviser to the Prince estate.

Startup Showcase: 8 emerging music/tech firms pitch at NY:LON Connect
Startup Showcase: 8 emerging music/tech firms pitch at NY:LON Connectmusically.com
As Music Biz and Music Ally’s NY:LON Connect conference drew to a close, eight emerging music/tech startups pitched their wares to the industry audience.

Kobalt CEO blasts 'elitist' concerns about music as background listening
Kobalt CEO blasts 'elitist' concerns about music as background listeningmusically.com
Kobalt CEO Willard Ahdritz delights in ruffling feathers within the music industry, so his appearance as a keynote speaker at NY:LON Connect drew a crowd.

Internet Giants Endorse Music Licensing Legislation
Internet Giants Endorse Music Licensing Legislationvariety.com
The Internet Association is endorsing a music licensing bill.

$22 device adds Bluetooth music streaming to any home audio system
$22 device adds Bluetooth music streaming to any home audio systembgr.com
If you already have a home stereo system, the thought of starting over from scratch just to add support for high-quality wireless music streaming is daunting.

Drake's 'God's Plan' Breaks Spotify & Apple Music Single-Day Streaming Records
Drake's 'God's Plan' Breaks Spotify & Apple Music Single-Day Streaming Recordswww.billboard.com
Drake breaks Taylor Swift’s Spotify record for most single-day streams for his new single “God’s Plan.”

SoundHound, once just a music-recognition app, is now a billion-dollar company
SoundHound, once just a music-recognition app, is now a billion-dollar companywww.recode.net
Welcome to the unicorn club.

Sound lessons from Spotify: How technology can power a business
Sound lessons from Spotify: How technology can power a businesstechgenix.com
Spotify is the world’s biggest music streaming service, and it got there in large part because of its innovative use of artificial intelligence and Big Data.

Top Music Industry Podcasts
Top Music Industry Podcastsblog.symphonicdistribution.com
From interviews to mixing tips and even the science behind writing songs, we’ve put together 5 music industry podcasts to broaden your horizons.

Apple Reportedly Looking to Relaunch iBooks App
Apple Reportedly Looking to Relaunch iBooks Appvariety.com
The company has hired a former Audible, Barnes & Noble exec to lead its efforts.

YouTube Unveils Plans to Benefit Artists & Songwriters
YouTube Unveils Plans to Benefit Artists & Songwriterswww.billboard.com
YouTube announced plans on Tuesday to consolidate artist’s channels on its platform, uniting all an artist’s subscribers under their Official Artist Channel.

Songtradr closes $4m funding round
Songtradr closes $4m funding roundwww.musicbusinessworldwide.com

Music licensing company Songtradr has raised $4m in a Series A funding round to support ongoing expansion. Santa Monica-based Songtradr directly represents the music of over 140,000 artists and catalogs from 150+ countries.

Issue #336: Spotify Retools Content Strategy; Enrique Iglesias Sues Over Music Streaming Revenue

Spotify Retools Content Strategy With a Pivot Away From Video
Spotify Retools Content Strategy With a Pivot Away From Videovariety.com
Spotify has always had a big opportunity to expand its massive music menu to other kinds of content.

Enrique Iglesias, Backed by Stroock, Sues Over Music Streaming Revenue
Enrique Iglesias, Backed by Stroock, Sues Over Music Streaming Revenuewww.law.com
The Bailando singer wasn’t dancing around the point: His music generated billions of streams for Universal which has allegedly shortchanged him on royalties.

Senate forges ahead on sweeping Music Modernization Act
Senate forges ahead on sweeping Music Modernization Actwww.tennessean.com
The legislation aims to improve digital royalties for songwriters and publishers, while reducing liability for streaming companies like Spotify and Apple Music.

YouTube Unveils Plan to Consolidate Artists' Channels
YouTube Unveils Plan to Consolidate Artists' Channelswww.hollywoodreporter.com
The platform’s Official Artist Channel will now become the central hub for its creators’ official videos.

Exit Live launches global platform to sell concert recordings
Exit Live launches global platform to sell concert recordingswww.musicweek.com
The new online portal offers artists an opportunity to register and sell live recordings across international territories. “We want to empower artists and make sure that they are rewarded transparently,” says founder Giorgio Serra.

CMO Seth Farbman on Spotify: 'It's maybe more like a republic than a democracy'
CMO Seth Farbman on Spotify: 'It's maybe more like a republic than a democracy'musically.com
Seth Farbman used to be chief marketing officer at clothing retailer The Gap. Now he’s marketing a music-streaming service, as CMO of Spotify.

HomePod can play purchased iTunes music, podcasts and stream Beats 1 without Apple Music subscription
HomePod can play purchased iTunes music, podcasts and stream Beats 1 without Apple Music subscription9to5mac.com

Apple today announced that HomePod goes on sale February 9. Whilst HomePod works best with an Apple Music subscription, allowing users to ask Siri to play any of the 40 million tracks in the Apple Music catalog, it does not require a subscription to function.

As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
As Voice Continues Its Rise, Marketers Are Turning to Sonic Brandingwww.adweek.com

In recent months, streaming service Pandora has ramped up its work with brands—including Ziploc, Dawn, Cascade and California Closets—to develop audio-driven marketing campaigns with a specific focus on how brands think about the sonic identity.

Is Now Actually A Good Time To Invest In Music Royalties?
Is Now Actually A Good Time To Invest In Music Royalties?www.hypebot.com
While shelling out cash in the music industry is nothing new when it comes to purchasing merch or paying for Spotify, the idea of a more traditional investment has also been gaining traction of late. Here Cherie Hu explores the viability of investing in music royalties, and one sort of…

With index, producer Quincy Jones looks to help artists profit from streaming
With index, producer Quincy Jones looks to help artists profit from streamingwww.cnbc.com
Streaming is transforming the music industry, but taking music from artists without paying is wrong, said legendary music producer Quincy Jones.

Why 2018 is the year branded podcasts will finally go global
Why 2018 is the year branded podcasts will finally go globalmumbrella.com.au
Over the last 12 months the podcast playground has matured into a serious business. It was a year marked by unprecedented funding, acquisitions, analytics

In 1990 DVD-Video Could Have Saved The Audiophile Business
In 1990 DVD-Video Could Have Saved The Audiophile Businessaudiophilereview.com

Jerry Del Colliano looks at one of the great audio industry blunders…

Issue #335: The Future of the Streaming Economy: 5 Things to Watch; Deezer NEXT Offers New Latin Artists a Global Platform

The Future of the Streaming Economy: 5 Things to Watch
Over the course of the past several years, we have been watching with a keen eye and sometimes predicting various elements of the rise of the streaming economy. Now look for these five new developments in the new world of the streaming economy.

Will Streaming Make Hip-Hop A Less Regional Genre? Geographic Data Can Give Us A Hint

Since its inception in the South Bronx, hip-hop has always been a genre very closely tied to location.

But in the streaming era — when hip-hop reigns as the most popular genre for the first time and, arguably, anyone could upload a song and see that song on the Billboard Hot 100 — many have asked if the regional aspects of hip-hop may become a thing of the past.

The Profound Impact of Music Tech Startups
The Profound Impact of Music Tech Startupsmedium.com
While music and technology are already profoundly and irreversibly connected, 2018 will be the year for tech innovations to take center stage.

Deezer NEXT Offers Up & Coming Latin Artists a Global Platform
Deezer NEXT Offers Up & Coming Latin Artists a Global Platformwww.billboard.com
Given the way streaming services have evolved, Deezer NEXT 2018 is championing a new batch of up-and-coming recording artists, with several of them being from Latin America.

Spotify Has New Plan to Take on Radio and Reinvent Podcasts
Spotify Has New Plan to Take on Radio and Reinvent Podcastswww.bloomberg.com
Spotify, the world’s largest paid music service, will begin offering news and political coverage to lure listeners away from radio and podcasts from rival Apple Inc.

UMG and WMG execs talk ‘growth hacking’ global music-streaming
UMG and WMG execs talk ‘growth hacking’ global music-streamingmusically.com
‘Growth hacking’ has been a buzz phrase within the tech world for years now: referring to inventive (and sometimes unconventional) ways to attract users.

David Lowery on Spotify Lawsuits and the Battle For Creators' Rights
David Lowery on Spotify Lawsuits and the Battle For Creators' Rightswww.billboard.com
These days, Cracker and Camper Van Beethoven frontman David Lowery may be best known as a thorn in the side of music-technology companies like Spotify, which he sued in 2015 for copyright infringement related to unpaid mechanical royalties.

AIs that make music: 'Labels should be buying this stuff...'
AIs that make music: 'Labels should be buying this stuff…'musically.com
Should Ed Sheeran be getting worried about artificial intelligence dethroning him from his place atop the modern pop pantheon?

Amazon Prime Music to Launch in India After Saregama Zee Content Deals
Amazon Prime Music to Launch in India After Saregama Zee Content Dealsvariety.com
Amazon Prime Music to launch in India, following content supply deals with Saregama and Zee Music.

The Awesome Power of Music Nostalgia
The Awesome Power of Music Nostalgiajacobsmedia.com
The mass appeal of Christmas music and Classic Rock – and music in general – can be explained by recent data on concerts grosses and music streaming.

Music in the age of YouTube
Music in the age of YouTubewww.thehindu.com

How newer formats have changed the film music business.

Issue #334: The Blockchain to Disrupt the Music Biz and Beyond; ‘Apple Music for Artists’ Debuts with Deep Analytics

The Blockchain to Disrupt the Music Biz and Beyond
New efforts, such as Imogen Heap’s Mycelia, are helping content creators protect copyright and receive direct payment for their work

Apple Bows Apple Music For Artists to Provide Acts With Deep Analytics Dive
Apple Bows Apple Music For Artists to Provide Acts With Deep Analytics Divewww.billboard.com

Today Apple launches Apple Music for Artists, a dashboard designed to provide acts with hundreds of data points giving deep analytical insight into their fans’ listening and buying habits.

17 Companies to Watch As The 2018 NAMM Show Gets Into Top Gear
17 Companies to Watch As The 2018 NAMM Show Gets Into Top Gearwww.billboard.com
These 17 companies to watch — from startups to iconic instrument brands — are among 2,000 exhibitors participating in the world’s largest trade show for the $17 billion global music-products business

Def Leppard’s Catalog Leaps in Sales, Streaming on First Day of Wide Availability
Def Leppard’s Catalog Leaps in Sales, Streaming on First Day of Wide Availabilitywww.billboard.com
On-demand audio streams of Def Leppard’s catalog of songs rose 379 percent in the first day of its wide availability in its entirety on streaming services last Friday (Jan. 19), according to Nielsen Music.

Spotify Adding Visual Elements to Podcasts & More Audio Content With New Spotlight Multimedia Format
Spotify Adding Visual Elements to Podcasts & More Audio Content With New Spotlight Multimedia Formatwww.billboard.com
On Thursday, Spotify announced the launch of a new multimedia format called Spotlight that will introduce visual layers — such as photos, video and text — to supplement listening experiences for podcasts, audiobooks, news and other audio content.

Wynk Music Crosses Over 75 Million App Installs
Wynk Music Crosses Over 75 Million App Installsgadgets.ndtv.com
Wynk Music – the over-the-top (OTT) music application from Airtel – on Monday announced that it has crossed 75 million app installations.

Why Digital Music is Booming (And It’s Not Just Streaming)
Why Digital Music is Booming (And It’s Not Just Streaming)medium.com
Dropping into a flashy, raucous major label event at the Latin Grammys in Las Vegas recently, I felt like I’d landed on a new planet. I didn’t see ice sculptures, giant dessert towers, or sushi…

Spain Reports Fourth Consecutive Year of Music Industry Gains With Streaming Up 25 Percent
Spain Reports Fourth Consecutive Year of Music Industry Gains With Streaming Up 25 Percentwww.billboard.com
“Despacito,” Pablo Alboran, Ed Sheerhan topped Spain’s year-end sales and streaming charts

Why Radio Stations Struggle With The Second Act
Why Radio Stations Struggle With The Second Actjacobsmedia.com
Hot new radio stations – like new car debuts – often lose their luster and charm when that second model comes out. How research can sabotage new brands.

Spotify, Pandora Face Legal Headwinds
Spotify, Pandora Face Legal Headwindswww.radiomagonline.com

The online companies are definitely at a disadvantage when compared to over-the-air radio companies.

Inside Indie Artist Macy Todd's Spotify Playlist Campaign
Inside Indie Artist Macy Todd's Spotify Playlist Campaignwww.hypebot.com
Getting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen – particularly for an indie D.I.Y. artist like Macy Todd – isn’t easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results.