LiveXLive has partnered with Country 500, a country music festival on the grounds of the world-famous Daytona International Speedway.
The partnership names LiveXLive the festival’s official livestreaming and video-on-demand (VOD) partner. Country 500 takes place Memorial Day weekend, May 25-27, and features some of the top names in country music, including Toby Keith, Chris Stapleton, Dierks Bentley, Sugarland, and more. This is LiveXLive’s first livestream of a country music festival and builds on its livestreaming festival slate, which includes Bumbershoot, Seattle; Rock in Rio, Rio de Janeiro; and Outside Lands Music and Arts Festival, San Francisco; among others.
“Expanding into the country music scene is a natural extension for LiveXLive and adds to our growing festival lineup,” said Rob Ellin, CEO and chairman of LiveXLive. “Country 500 hosts some of the biggest names in the genre, and we can’t wait to share the performances from this festival to fans across the globe.”
During Country 500, LiveXLive’s industry-leading production and content teams will exclusively film set performances across stages from some of the most popular country performers today. LiveXLive will also produce both the livestream(s) and original behind-the-scenes content, including artist interviews and other festival exclusives, offering fans around the world an immersive viewing experience of Country 500 from nearly any connected screen.
Daytona International Speedway President Chip Wile said, “We are thrilled to be working with LiveXLive this year to bring the experience and excitement of Country 500 beyond the festival grounds.”