Issue #395: Soundtrack Your Brand Secures New Licensing Deals; Why Did Cymbal Fail?; Spotify Reveals Mobile App Details Next Week

Soundtrack Your Brand, the Spotify for Background Music, Launches Wide as It Secures Direct Licensing Deals
Soundtrack Your Brand, the Spotify for Background Music, Launches Wide as It Secures Direct Licensing Dealswww.billboard.com
Soundtrack Your Brand, the Stockholm-based, Spotify-backed streaming platform devoted to background music in the b2b space, has announced a rush of direct deals with labels and publishers as it expands and looks to open up an often-overlooked revenue opportunity for rights holders.

Spotify will reveal the future of its mobile app next week
Spotify will reveal the future of its mobile app next weekwww.theverge.com
Spotify will be announcing news about changes in its mobile app at an event next week, according to a flyer the company sent out.

Why did the Instagram of music fail?
Why did the Instagram of music fail?www.theverge.com
This week on the Why’d You Push That Button podcast, Ashley Carman and Kaitlyn Tiffany talk about Last.fm, Cymbal, and Spotify’s attempts at making a social music network.

Mixcloud, the audio streaming platform for long-form content, raises $11.5M from WndrCo
Mixcloud, the audio streaming platform for long-form content, raises $11.5M from WndrCotechcrunch.com

The music streaming site has carved out a decent following as a place to house archived radio shows and DJ mixes, and counts more than 1 million “curators” uploading content to the platform.

Kakao’s Melon app dominates Korea’s music streaming service market
Kakao’s Melon app dominates Korea’s music streaming service marketwww.koreaherald.com

Melon, the music streaming app operated by South Korean mobile business giant Kakao, dominates the country’s music streaming service market, leaving little room for foreign players like Apple Music to join the competition.

Streaming dominates Australian music sales
Streaming dominates Australian music saleswww.news.com.au
Music streaming has officially taken over, accounting for more than half of total music sales in Australia.

In defense of the HomePod
In defense of the HomePodtechcrunch.com

My HomePod, Google Home and Amazon Echo all live within about 15 feet of each other in my apartment.

Soundeon Announces Alpha Version Launch
Soundeon Announces Alpha Version Launch platformandstream.wordpress.com
Soundeon, a decentralized and vertically integrated blockchain music platform, has made the leap and is launching its alpha version – the Music Token Sale layer along with “Talent Unleashed” contest.

Why the Music Modernization Act Is Important for the Music Industry
Why the Music Modernization Act Is Important for the Music Industrywww.billboard.com

While it’s often referred to as singular, the music industry has a history of being fragmented.

VR concerts startup Ceek to use blockchain smart contracts
VR concerts startup Ceek to use blockchain smart contractsmusically.com
Ceek is one of the startups looking for a business model in broadcasting music concerts in virtual-reality. Now it’s adding a splash of blockchain technology into its mix.

Spotify's secret weapon
Spotify's secret weapon money.cnn.com
Spotify wants Wall Street investors to think it has as much potential as Netflix, and it’s leaning on an exec who helped take Netflix public to make that case.

New Australian single uses eye-controlled music technology
New Australian single uses eye-controlled music technologythemusicnetwork.com
The Music Network is Australia’s #1 source for music industry news, charts and jobs since 1994.

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