Issue #432: Spotify, SoundCloud, and the Race Up the Value Chain; Will 5G Deliver for Radio?; 4 Ways Music Will Drive Marketing in Years to Come

Spotify, SoundCloud, and the Race Up the Value Chain
Spotify, SoundCloud, and the Race Up the Value Chainhackernoon.com
It’s no secret that the music industry is a tough nut to crack. Spotify, Soundcloud, and a host of other music industry startups all struggle to reach profitability despite their vast consumer…

4 Ways Music Will Drive Marketing in the Years to Come
4 Ways Music Will Drive Marketing in the Years to Comeclios.com

The next innovative campaign could be waiting patiently within the dusty grooves of some wax in your crates.

Will 5G Deliver for Radio?
Will 5G Deliver for Radio?www.radioworld.com
Exploring the possible impact of 5G on radio broadcasters in the United States

Snapchat and music: 'We ultimately want artists to be compensated for their work'
Snapchat and music: 'We ultimately want artists to be compensated for their work'musically.com
How is Snap, Inc working with artists and labels on music campaigns? The parent company of Snapchat hasn’t talked publicly often about its music strategy, but its VP of partnerships Ben Schwerin gave a keynote at the Midem conference in Cannes today.

iHeartMedia and OZY Media Announce Multiyear Partnership
iHeartMedia and OZY Media Announce Multiyear Partnershipvariety.com
iHeartMedia and online news publication OZY Media today announced a creative multiyear partnership. The pact will combine OZY Media’s news and storytelling capabilities with iHeartMedia’s national cross-platform network to reach potentially hundreds of millions of consumers across the country.

YouTube Liable for Copyright Infringement, Austrian Court Finds in Preliminary Ruling
YouTube Liable for Copyright Infringement, Austrian Court Finds in Preliminary Rulingwww.billboard.com
A preliminary decision by an Austrian commercial court could have a seismic impact on the economy of online video.

The Death of the Download: Music Streaming is Here to Stay
The Death of the Download: Music Streaming is Here to Stayvergecampus.com
Streaming is here to stay, and trend reports indicate that it will continue to grow at lightning speed. If you haven’t hopped on the streaming train yet, it just might be time for you to start.

Marcomms VP Angela Watts Departs Spotify
Marcomms VP Angela Watts Departs Spotifywww.holmesreport.com
Watts exits music streaming giant after eight years building the global brand from a startup.

Nordic finance ministers are fighting the EU on a tax that could deliver a gut punch to Spotify, Google and Facebook
Nordic finance ministers are fighting the EU on a tax that could deliver a gut punch to Spotify, Google and Facebooknordic.businessinsider.com

The finance ministers of three Nordic countries are urging the EU to scrap plans to tax large digital corporations.

Ultra Media launches six free music streaming apps
Ultra Media launches six free music streaming appswww.televisionpost.com

Ultra Media & Entertainment has launched six dedicated free music apps of old and evergreen Bollywood songs on Google Play Store and iOS platforms.

Midemlab 2018 pitches: Experiential music technology startups
Midemlab 2018 pitches: Experiential music technology startupsmusically.com
20 music/tech startups are finalists in this year’s Midemlab contest at the Midem conference in Cannes. This afternoon’s last session saw the experiential technologies startups showing off their products and platforms.

Why Cannes named Spotify, not a person, for top media honours this year
Why Cannes named Spotify, not a person, for top media honours this yearwww.campaignlive.co.uk
Cannes Lions has switched its media person of the year award to that of media brand at the request of Daniel Ek, Spotify’s co-founder and chief executive.

83% of All Music, Film & TV Piracy Is Motivated by a Lack of Paid Options
83% of All Music, Film & TV Piracy Is Motivated by a Lack of Paid Optionswww.digitalmusicnews.com
According to British antipiracy firm Muso, 83% of people choose to illegally stream and download because they can’t find their favorite content legally.

Joseph Arthur & Peter Buck Of R.E.M. Stream Debut Album ‘Arthur Buck’
Joseph Arthur & Peter Buck Of R.E.M. Stream Debut Album ‘Arthur Buck’www.jambase.com
Listen to ‘Arthur Buck,’ the debut collaborative album from Joseph Arthur and R.E.M.’s Peter Buck.