Issue #472: Fitness is the New Hot Marketing Platform, Revenue Stream For Music; Thenexus to Launch ‘Blockchain-Ready’ Distributor Muso

Why Fitness Is The New Hot Marketing Platform And Revenue Stream For Music
Over the past two months, fitness and music companies have been striking deals at an unprecedented pace, creating new revenue streams for artists and songwriters and bolstering engagement for both new and old fitness businesses hungry for disruption.

Startup Thenexus to launch ‘blockchain-ready’ distributor Muso
Startup Thenexus to launch ‘blockchain-ready’ distributor Musomusically.com
A blockchain-ready music distributor? But of course: it’s 2018 after all. The platform in question will be called Muso when it launches by early 2019, and it’s the work of a startup based in Malaysia called Thenexus.

Major Labels Team Up to Sue Websites Ripping Audio from YouTube Videos
Major Labels Team Up to Sue Websites Ripping Audio from YouTube Videoswww.billboard.com
Universal, Warner Bros, Sony and other big record labels filed a lawsuit on Friday (Aug. 3) against two Russia-based illegal stream-ripping websites, FLVTO.biz and 2conv.com.

Rap’s Ascent Is Bringing a Whole New Money Stream to Music
Rap’s Ascent Is Bringing a Whole New Money Stream to Musicwww.rollingstone.com

Thanks to hip-hop, the music industry is no longer embarrassed about advertising and brand partnerships.

A new youth movement is energizing the high-end audio market
A new youth movement is energizing the high-end audio marketwww.cnet.com
High-end audio may be mostly an old person’s game, but there’s a new breed of entrepreneurs making great products.

Lionsgate and Universal Music Sign Multi-Year Development Deal
Lionsgate and Universal Music Sign Multi-Year Development Dealwww.billboard.com
It was announced Monday (Aug. 6) that the global content company Lionsgate signed a multi-year first-look television agreement with leading music-based entertainment company Universal Music Group (UMG), meaning that the two companies will develop original television projects by pulling from UMG’s portfolio of labels, artists and music.

Music piracy: It’s time to acknowledge the unlicensed elephant in the room
Music piracy: It’s time to acknowledge the unlicensed elephant in the roomwww.musicbusinessworldwide.com

Recognising the piracy audience could open up new revenue streams for the music industry.

What Streaming Music Services Really Pay - According to David Crosby
What Streaming Music Services Really Pay – According to David Crosbywww.digitalmusicnews.com
According to David Crosby, after a million plays on multiple streaming music platforms, artists should only expect to receive less than $5.

‘I saw people I really trusted turn into monsters…’
‘I saw people I really trusted turn into monsters…’www.musicbusinessworldwide.com

Four years ago, Kiesza was on the verge of becoming one of the world’s biggest new pop artists.

Ingrooves Adds 5 In Marketing, Label Development
Ingrooves Adds 5 In Marketing, Label Developmentwww.hypebot.com

Digital music distributor Ingrooves has named five new hires to key positions in its Strategic Marketing and Label Development divisions.

Pandora CEO on the future of streaming
Pandora CEO on the future of streamingwww.cnbc.com
CNBC’s Jon Fortt sits down with Pandora CEO Roger Lynch to discuss the business of streaming music.

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