Primephonic Commissions Report on the State of Music Streaming

Primephonic has published a report titled “US Streamers: Not as happy as you think”. The key conclusions of the report are:

–The majority of US music consumers have yet to adopt streaming

–The majority of streamers have an unpaid streaming subscription

–Many streamers are not that satisfied with their current streaming subscription
*73% cannot always easily find what they are looking for
*85% do not frequently listen to playlists recommended by their streaming services
*74% do not believe streaming services do an adequate job of introducing them to new music

— Half of (paid) streamers (52%) are willing to pay more than the current market rate of $9.99 for a streaming service that truly meets their needs, especially fans of niche genres like classical and jazz dissatisfied with their current streaming experience

–25M Americans would therefore like a niche streaming service that truly specializes in their favorite music genre, making niche music streaming potentially a 2.5B business

–The above explains the emerging trend of niche music streaming services

In order to capture additional growth in the streaming market, better options must be made available in specialty and niche genres. If the major streaming services fail to get this right, niche streaming services will capture this multi-billion market opportunity.

Published by

jeff

Jeff loves music. He also loves band t-shirts, which has become something of an obsession. There's a vintage Roxy Music t-shirt on eBay for $299 he is absolutely going to get when he starts making the big bucks.

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