Built on Clio’s enduring reputation for recognizing the most creative and culturally relevant marketing and communications, Clio Music celebrates the visceral power of music to connect consumers and brands around the world.
The program, which celebrates achievement in artist self-promotion, music marketing, brand collaborations, and the use of music in advertising, is now accepting entries at clios.com/music.
The competition has introduced several key changes for 2020:
Clio Music “Of The Year” Awards (New Awards) – This year Clio Music will present Label, Music Publisher, and Agency “Of The Year” awards to those scoring the most statue points for entries submitted across all medium types.
Three New Juries in Film/Video, Creative Effectiveness, and Trailers/Teasers that will complement the existing Music Marketing and Use of Music juries.
New Mediums and Categories
–Music Marketing / Creative Effectiveness (New Medium) – Entries in this new medium focus on work that produced measurable results and used a creative tactic to achieve a brand’s purpose.
–Music Marketing / Public Relations (New Medium) – Entries in this new medium include marketing efforts and brand communications that impact artist, music brand or organization perception, awareness, and/or garner media coverage. –Categories include album launch/artist promotion, brand and artist collaboration, music label/publisher/product/service, and special event/stunt categories.
–Music Marketing / Design – new categories added for Data Visualization, Direct Marketing, Editorial, Out of Home, and Sustainability.
–Music Marketing / Digital/Mobile – new categories added for E-commerce and Emerging Technology.
–Music Marketing / Social Media – new categories for Multi-Platform, Single-Platform, Social Post, Social Video.
–Use of Music / Experience/Activation- adjusted the name of this medium for the use of music in experiences that connect a brand and its target audience.
The final deadline for the 2020 Clio Music Awards program is June 5th. For more information, or to enter work, visit www.clios.com/music.