Dolby has been named in Fast Company’s prestigious annual list of the World’s Most Innovative Companies in music for its latest innovation – Dolby Atmos Music. The list honors businesses making a profound impact on both industry and culture, showcasing a variety of ways to thrive in today’s fast-changing world.
“We are thrilled to be recognized by Fast Company as one of the world’s most innovative companies in music,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Dolby Atmos Music is a transformative experience empowering creativity and self-expression in a whole new way, redefining how music is created and enjoyed.”
Dolby Atmos Music pulls listeners into a song to reveal what was lost with stereo recordings. Listeners can discover hidden details and subtleties with unparalleled clarity. Whether it’s a complex harmony of instruments placed around a person, a legendary guitar solo that fills a room, a massive bass drop that washes over the audience, or the subtle breath a singer takes, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.
Dolby is working closely with artists, record labels, streaming services, and consumer electronics manufacturers to make Dolby Atmos Music experiences widely accessible. Two of the world’s largest record labels – Universal Music Group and Warner Music Group – have announced plans to release tracks in Dolby Atmos from some of the biggest names in music. Consumers can experience a growing library of songs in Dolby Atmos on Echo Studio through Amazon Music HD or on TIDAL through compatible Android smartphones or tablets. Dolby also recently partnered with Coldplay, J Balvin, Lizzo, and Post Malone – some of the biggest trailblazers in music – on a short film series showcasing their reactions to experiencing Dolby Atmos for the first time and why they believe it’s a game changing experience. To learn more about Dolby Atmos Music, visit music.dolby.com.
The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a roadmap for the future of innovation across the most dynamic sectors of the economy.