Building off its unique big data dashboard of digital insights, Beatchain has created an easy-to-use feature guiding artists and music managers through building their fanbase with targeted advertising buys. Despite initially flying under the radar, artists who have been early users of Fan Builder have seen amazing results from the specialized tech.
Eliza Shaddad, a London-based indie rock artist, used Beatchain’s newest feature to land more than 3,000 new fans in just one month, including close to 10,000 new profile views and 2.9 million targeted ad impressions, spending around $800 (£616). A California Instrumentalist, VCAGE, only spent $50 (£39) on Fan Builder and earned 248 new followers, 338 new listeners and 181,000 ad impressions.
Others who tested the new software were The Brown Goose and Joe Publick, artists who each gained thousands of listeners spending between $0.08 and $0.04 (£0.06 and £0.03) for each new listener, respectively.
The Brown Goose found success using every aspect of Beatchain’s recommended suite of features, including Fan Growth, Distribution, Presave, and Hypelinks. And since using Fan Builder’s ad campaigns to hyper-target his audience and insights to focus efforts on Facebook, Joe Publick has signed a label contract with Sony.
Simply put, this new automatic-ad-buy tech from Beatchain is leveling the playing field for artists. The days of needing a marketing department to get noticed are over. Instead of trying to find money for outsourcing marketing and promotion, artists can trust Beatchain’s machine learning tech to target the potential audiences most likely to, not only listen to their music, but become engaged fans. After setting a campaign goal, promotion budget, and timeframe, artists can click “Start Campaign” and sit back and watch as the high powered artificial intelligence of Fan Builder creates Facebook and Instagram ads, pulling from assets and content already in the Beatchain system, and makes them more famous overnight. Beatchain plans to deliver both Google and Twitter ads as well in the very near future.
“The amazing thing about Fan Builder is that it uses data from the artist’s own social media and streaming profiles to hyper-target ads that will focus on audiences that have already shown interest in their music and brand,” said Ben Mendoza, Founder and CEO of Beatchain. “This levels the playing field for independent artists and gives them access to the same tools and processes they’d get working with a marketing team at a major record label.”
During a Fan Builder promotion campaign, artists and brand managers can keep track of the rise in music video views or social media presence using Beatchain’s extensive data insights page, where they can watch their return on investment in real time, through pageviews on their own website, song streams, merch sales, and email signups. They can even discover the country and city these digital page views originate, eliminating the black hole long associated with digital marketing.
“For as little as 5 dollars, artists can start a targeted digital ad campaign that is proven to find them more fans,” said Ed Godshaw, Beatchain CTO. “Even though we believe our distribution platform is best in class, we don’t see ourselves as a pure play distributor and don’t require artists to distribute their music through Beatchain to use Fan Builder. Fan Builder empowers artists to take their releases and deliver them to engaged and growing audiences.”
Beatchain was built by tech savvy experts, who keep the best interests of artists in mind, and continuously develop features to help artists succeed. With all the backend tech know-how, they provide one-of-a-kind services to musicians and brand managers of all levels, giving them a huge leg up in a world of corporate gatekeepers and digital walls. Plus, Beatchain has the business experience to continue to scale up and build on their success.
And now, with the addition of Fan Builder, Beatchain is continuing to make good on its vision to upend the traditional way of marketing and distributing music, and revolutionizing the way artists are discovered.