Zach Rogue On Why The Streaming Music Ship Has Sailed

So much music, so little time. How can any band cut through all the noise these days?

Stay true to your roots, be who you are between the grooves, and take hands-on control of how your sound comes across to your audience, no matter what format they use to access and listen to what you do. That’s the manifesto the indie-synth Bay Area band Rogue Wave followed for its sixth studio album, Delusions of Grand Fur, out now in various formats via Easy Sound.

“We’re stuck in this netherworld where we’re too indie for pop and too pop for indie, so it’s sometimes hard for our band to get to where we want to be in a mass audience sense,” Rogue Wave vocalist/guitarist/sometimes pianist Zach Rogue admitted to Digital Trends. “Sometimes we feel like we’re orphans in terms of where we reside in this business, but you know what? We have an endless supply of the desire to create songs and continue to explore what we can do with recorded music.”

Source: Digital Trends

Apple Music Set to Bring Streaming & Downloaded Audio Together

Apple Music is reportedly set to get a major overhaul at the Worldwide Developers Conference (WWDC), taking place June 13-17, with the new user interface set to bring streaming and downloaded music closer together.

According to sources speaking to Bloomberg and 9to5Mac, Apple is looking to leverage the iTunes music service to bolster its Apple Music streaming service. Its user interface is also set to be completely changed, with a new cleaner, simpler look.

Source: EH Network

Spotify at 10: The Road Ahead

Yes, Spotify is about to turn 10. The streaming service may have launched eight years ago in 2008, but the company was incorporated in 2006, taking two years to strike its first full set of licensing deals.

Its progress since then is marked by a series of figures: 100 million active users; 30 million subscribers; launches in 58 countries; more than $3bn of payouts to music rightsholders; more than $1.5bn of equity funding and another $1bn of debt financing; and one right royal dust-up with Taylor Swift.

So what next? As Spotify prepares to enter its second decade, we take a look at the company’s big opportunities – and the challenges that could stop it reaching 20.

Source: Music Ally

Is There a ‘Seattle Sound’? Spotify Data Shows Many Varied Musical Tastes Across City Neighborhoods

The “Seattle Sound” may be a mythical, all-encompassing thing that veers toward indie rock or leftover grunge hits, but according to an analysis by Spotify, the city’s musical taste is quite varied from neighborhood to neighborhood.Streaming data reveals distinctive listening habits in eight parts of Seattle, plus Bellevue.

The music service shared top-10 lists from neighborhoods such as Ballard, Capitol Hill and West Seattle.

Source: GeekWire

Meet an Unlikely Belieber in Spotify’s Latest Ad

Spotify’s latest ad features an unlikely Belieber — a weather-beaten fisherman who’s grooving to Justin on his headphones, even though he appears to be alone in the middle of the ocean. The spot humorously reminds us that Bieber is gaining 75,000 new fans every day — not including those who listen in private mode.

Source: Creativity Online

Spotify Teams with Krux to Use Music Data for Mobile Ads

Spotify wants music streaming behavior to become a new currency for advertisers, and the company is working with data management platform Krux to make that happen.

Over the past several months the two firms have developed and tested a new offering that puts Spotify data to use for advertisers including Esurance and Lay’s potato chips, specifically in the Spotify mobile app.

Spotify has first-party age and gender data on its users, and knows not only what music genres they prefer, but when they tend to listen.

Source: AdAge

A Spotify for Elevator Music, Soundtrack Your Brand, Could Finally Uncover Streaming’s Elusive Profits

A music-streaming startup partly owned by Spotify is going after the elevator-music market—and it’s squarely aiming at the company that currently dominates it.

Soundtrack Your Brand, which is about 30% owned by Spotify, introduced itself in the US on May 5 with the announcement of a deal with McDonald’s. It won’t be a big revenue driver, but it gives the Swedish startup its first foothold outside Scandinavia—and sets up a clash with the industry’s current market leader, Mood Media, which is the successor company to the brand that practically invented the idea of ambient music in shops: Muzak.

Source: Quartz