Rights holders with large catalogs of entertainment assets face the daunting prospect of asset management, revenue maximization, and collecting fully on royalties, often measured in penny fractions. The scale is huge, the data messy, the payments complex.
Rights users, on the other hand, face enormous compliance challenges when licensing content for use in production. Challenges that are further exacerbated by the ever-growing content landscape and the sheer volume of licenses required, pushing many major systems to breaking point. Synchtank has spent the past decade creating cloud-based software to tackle the specific needs of entertainment companies, untangling the threads of metadata and money. Continue reading Synchtank Brings Powerful Solutions to Large Companies Grappling with Metadata, Royalties, Asset Management