Mark Mulligan of MIDIA Research Sees a Future in Fan Monetization, Self-Empowered Artists, Amassing Niches to Get Global

When Mark Mulligan of MIDiA Research opened the first annual Music Tectonics Conference in October in Los Angeles, he lobbed visions from the future into the audience.

His unique mix of trendspotting, economic analysis, and prediction is now available on the latest episode of the Music Tectonics podcast, available Thursday, November 14, on every major podcasting platform. Continue reading Mark Mulligan of MIDIA Research Sees a Future in Fan Monetization, Self-Empowered Artists, Amassing Niches to Get Global

IDAGIO, MIDiA Research Publish New Study on Streaming and the Classical Music Market

Classical music streaming service IDAGIO has released “The Classical Music Market: Streaming’s Next Genre?”.

Conducted by media insights and analysis provider MIDiA Research, the comprehensive white paper dives deep into the classical music market, analysing classical music fans across eight major music markets including the US, UK, Germany, Austria, Denmark, Sweden, Mexico and South Korea. The paper explores not just the classical music market, but also the listening trends and behaviours of classical music listeners around the world.

With the report finding that classical music listeners are currently among the most engaged, it dispels some common myths about who classical music fans are and explores how streaming is enticing a new generation of listeners from across the globe to the genre. Continue reading IDAGIO, MIDiA Research Publish New Study on Streaming and the Classical Music Market