CD Baby Introduces New Interactive Ad Tool

CD Baby’s marketing and promotional platform Show.co has found that its new interactive ads get 4x the engagement compared to static ads.

This new offering in the Ad Builder tool lets you create an ad automatically from Spotify, Apple Music, SoundCloud, or YouTube links, making it easy for a busy artist to jump in and get the word out about their latest release or weekly livestream. These ads reach real music fans targeted based on genre interests. Continue reading CD Baby Introduces New Interactive Ad Tool

CD Baby’s Show.co Puts Major Label-Strength Spotify Marketing Campaigns in Easy Reach of all its Artists

Spotify has proven vital to emerging and independent artists for distribution and income–and now as a launch pad for serious marketing efforts. From a tiny fraction of overall listening ten years ago to a huge slice now, streaming platforms provide a new place for independent artists to actively engage fans.

Thanks to CD Baby’s recent new offerings via marketing platform Show.co, artists have more ways to reach listeners and build an audience. The coolest feature: pre-save campaigns that automatically convert post-release to “save,” a feature unique to CD Baby and show.co. It’s like the beloved iTunes pre-sale links, but for a new streaming reality.

CD Baby offers a set of tools that opens up possibilities once only within the reach of major labels–free to all CD Baby artists. Continue reading CD Baby’s Show.co Puts Major Label-Strength Spotify Marketing Campaigns in Easy Reach of all its Artists