Video is everywhere, and the corresponding demand for music is exploding. Yet finding and licensing the right music at the right price is tough, due to a fragmented market, complex layers of communication between music seeker and music maker, and opaque and challenging license negotiations.
SyncFloor has set out to transform this space, connecting indie music from a diverse group of artists, labels, and distributors to the wide range of people looking for music on a daily basis. By creating a way to search for music with the references and terms people use in everyday life, and by streamlining negotiation and clearance, SyncFloor opens up new opportunities for both sides of the sync deal. The platform is now in pilot and will launch commercially in April. Continue reading “SyncFloor Unites a Fractured Music-for-Picture World by Finessing Discovery” →