BMAT’s Technologies Ushering in a New Age of Music Industry Transparency

For decades, the music business’ information pipelines ran underground, unseen and rarely disturbed. The digital era exposed them, while ushering in new technologies that can change things. “The system is a complicated pipeline. Everyone wants to keep the data flowing,” explains BMAT co-founder and CEO Àlex Loscos. “We see lots of progress, and we think there is a lot more we can do together as an industry.”

Drawing on its founders’ origins in a university music technology lab in Barcelona, BMAT has used technology to solve a deep-seated problem of industry culture, getting data to flow unobstructed between all players and parties in the music business, making data transparency accessible to everyone. Continue reading “BMAT’s Technologies Ushering in a New Age of Music Industry Transparency”

Pandora to Roll Out Muted Video, Responsive Display Ads to All Advertisers

istock_000014138789_mediumPandora will roll out its Muted Video and Responsive Mobile Display ads to all advertisers on January 19. These new ad formats drive compelling results across the key performance indicators marketers care about most: time spent with ads, brand favorability and intent to purchase.

Originally introduced in June 2016 to select beta partners including Denny’s, Express, Google, the Lexus Dealer Association and Ascent Protein, Pandora’s new mobile ad formats – the first in the company’s Visual Ad Experience suite – present rich display and video ads within the square space typically reserved for album art, leveraging responsive design to seamlessly adjust ads to any phone’s screen size. Continue reading “Pandora to Roll Out Muted Video, Responsive Display Ads to All Advertisers”

Pink Floyd: Blockchain Technology in Music Could be ‘Truly Revolutionary’

cropped-hires.jpgIf blockchain technology can help the commercial and contractual relationships in music keep pace with technology and the communication between artists and fans then it could be truly revolutionary, writes Nick Mason from Pink Floyd in the foreword to a new report on the subject.

The “Music on the blockchain” report from a research team at Middlesex University, continues a concerted effort led by musician and technologist Imogen Heap to get artists a fairer deal using blockchain designs. Heap has brought together members of the Ethereum community, ConsesnSys and a host of others at London’s Sonos studios.

Source: IBI Times

How Stockholm became Global Leader in Music-Tech

For anyone who listens to music on a laptop or smartphone, there’s a good chance a Swedish firm has been behind the technology. It’s well known that Spotify and Soundcloud are firms that started life in Stockholm.

Less well known is that other services, such as Apple Music, also have their roots in the capital. Aside from the companies who allow people to stream music, Stockholm is also home to companies providing music electronics, digital music production and new firms developing smart new ways of managing music rights.These companies are now starting to attract international attention. Indeed, Stockholm’s music tech companies attracted investments of $555 million last year. That’s more than half of all investments in the entire tech sector.

Source: SwedishWire

Music Festival Season Is Here – And So Are These New Technologies

For the first time ever, Coachella leveraged virtual reality as a way for remote attendees to experience live acts from a remote location. While it’s not commonplace for the general population to have VR headsets readily available, Coachella absentees now have this option given they have the appropriate technology. When remote festival attendees use the app, data points such as where users are located, their motion and how long they engaged with the app can be captured for future use.

YouTube also continues to stream music festivals, however this year they announced that they will incorporate a 360 degree view and spatial audio making the experience multi-dimensional. Depending on where the at home audience is “standing,” the sound and view will reflect accordingly by depth, distance and intensity.

Source: Umbel