TIDAL Music Streaming Now Integrated With Select Maserati

TIDAL announced a new integration with one of the world’s most glamorous automotive manufacturers, Maserati. Select Maserati equipped with a Sonus Faber branded audio system will now have the TIDAL app pre-installed with a complimentary 12 or 3-month membership depending on vehicle. Continue reading TIDAL Music Streaming Now Integrated With Select Maserati

TIDAL, deadmau5 and mau5trap Label Release Exclusive Documentary

TIDAL announced it’s partnering with international electronic music superstar, deadmau5, and leading independent label mau5trap to release an exclusive documentary, Wild Things: Life Inside The mau5trap. Members across the globe can experience what it’s like to be a performing artist at one of America’s largest EDM festivals. Continue reading TIDAL, deadmau5 and mau5trap Label Release Exclusive Documentary

TIDAL and Sonos Launch “Sound Tracks” Series, Deliver Direct Control

TIDAL, along with leading home sound system, Sonos, today launched “Sound Tracks,” an original interview series filmed in the Sonos Store in New York. Hosted by veteran music journalist, Joe Levy, the series will feature in-depth interviews with famed producers, engineers, A&R execs, managers and more discussing the moment of discovery, when they first heard an artist that would go on to become a superstar or when they first discovered the perfect sound that would go on to define a style of music. The series launches alongside the availability of TIDAL direct control with Sonos.

Music fans can now enjoy exclusive music and expertly curated playlists from TIDAL on the Sonos home sound system directly through the TIDAL app. For a limited time, Sonos customers will be able to take advantage of a special 3-month trial of TIDAL HiFi through the partnership. Continue reading TIDAL and Sonos Launch “Sound Tracks” Series, Deliver Direct Control

​Why Sprint’s CEO is Betting Big on Jay Z Music Platform Tidal

When the United States government intervened in Sprint’s attempt to buy out competitor T-Mobile in 2012, it threw a wrench in Sprint’s plan to gain a competitive edge in what its CEO Marcelo Claure calls a game of scale. Today, the Kansas-based telecom giant is rumored to be revisiting the possibility of a merger, but with an additional tool in its arsenal: differentiation, thanks to its deal with Tidal.

Sprint in January acquired a 33 percent stake in the music streaming platform launched in 2014 by rap artist and entrepreneur Jay Z. Last week, the wireless provider’s more than 45 million customers were gifted six months’ access to Tidal’s top-of-the-line streaming tier, which is typically $20 per month in the U.S. (Tidal competitors Spotify and Apple Music are both $9.99 per month for premium streaming subscriptions.)

Read Article: SFBJ

Don’t Blame Jay Z, Tidal’s Music Streaming Service Has Always Been a Disaster

Back when the music industry was being ravaged by piracy and the slow demise of the compact disc, Kjarten Slette and Thomas Walle wrote business-school papers about turning things around. After graduation the two got a chance to test their theories as top executives at a Norwegian streaming music service that made its debut in 2010, not long after Spotify appeared in neighbouring Sweden.

You may have heard of their startup, Tidal, even though it hasn’t flourished.The also-ran streaming service achieved pop-star status after Jay Z purchased the company for US$56 million in 2015 and vowed to use it as a vehicle to revolutionize the music business. But the rapper-turned-mogul didn’t deliver on his grandiose vision.

Despite exclusive steaming releases of big albums, including his wife Beyoncé’s “Lemonade,” Jay Z’s Tidal had amassed only 4.2 million subscribers by May 2016, the most recently available figure. Spotify claims more than 100 million active users, 40 million of whom pay to use its service. Apple Music, a distant No. 2 among streaming services, had 17 million subscribers as of September.

Source: Financial Post

Prince Estate Sues Jay Z’s Roc Nation Over Tidal Streaming Rights

Prince’s estate has sued Jay Z’s Roc Nation for copyright infringement over Tidal’s claim of having exclusive streaming rights for Prince’s music, The Star Tribune reports. The complaint, obtained by Pitchfork, asserts that Tidal was only granted a 90-day period of streaming exclusivity for Prince’s 2015 album HITNRUN Phase One.

NPG Records claims that no other agreements were made and that Tidal “is exploiting many copyrighted Prince works.” One cited example of infringement is a July 2016 report about Tidal adding 15 Prince albums to its service. It’s also stated that Tidal did not attempt to communicate with Prince’s estate after his death.

Source: Pitchfork

Jay Z’s Music Streaming Start-up Is Losing Millions

money-e-commerce-billboard-6501The idea behind the company was simple, and compelling: Tidal would benefit both artists and listeners by making performers like his wife, Beyoncé, Rihanna, and Kanye West co-owners of the platform in exchange for Tidal having the exclusive rights to release their music and videos first on its platform. The premium content also came with a premium price: as much as $19.99 for the tier including high-fidelity sound.

Source: Vanity Fair