TuneTik Plays Matchmaker for Musicians and Influencers on TikTok

Designed for musicians and creators on TikTok, TuneTik was founded in early 2020 to help musicians and TikTok influencers more easily connect.

TuneTik is all about helping creators make that next viral song. Whether you are an influencer looking to get paid for your promoting talents, or a musician currently on a deep dive to find the right influencer to help create the perfect video that gets your song some major traction, TuneTik has both sides of the TikTok platform covered.

We were lucky enough to catch up with Peter Kwitny, TuneTik founder, to get some extra details about how it all started and what’s next for TuneTik.

What was the jumping off point to start TuneTik?

The idea for TuneTik came to me after looking for different ways to promote my own music with influencers on TikTok. I’ve played in a band now for the past 4 years. We made our own attempts at trying to make our songs go viral on TikTok, but pretty quickly realized that it was going to be fairly difficult to make the next trend without some help. The task of scrolling through my TikTok feed to find influencers to promote the song seemed like a daunting task, so I took to Google to search things like “music promotion service on TikTok.” Every result was basically just agencies and managers who would make the campaign and select the influencers for you, and most of them mainly worked with brands which was a bit of a turn off as a musician.

I was looking for more of an experience like Fiverr, a simple marketplace where I can just find the influencer I want to work with and send them my track to make a video for. Not being able to find anything, I got the idea that maybe I should build it myself. I messaged my friend Marc, who has a fairly big following on TikTok and is now the co-founder of TuneTik, if he thought influencers would like to sign up for such a service. He told me that he gets multiple requests from musicians asking to make a video for payment, but he is often hesitant to do them because he can’t be sure if the musician will pay him. That was the moment that I knew there might be something here, as it was solving a critical problem for both sides of the marketplace.

Just how important – now, and moving forward – is TikTok in regards to an artists’ career (brand, promotion, creativity, etc…)?

While this may be a fairly strong and controversial opinion, I believe that TikTok is one of the most incredible and powerful apps ever created.

YouTube and Reddit paved the way for digital virality, but TikTok has perfected it to an outstanding degree. In terms of music, Spotify curated and algorithmic playlists have essentially run the music industry for the past few years in terms of determining which tracks blow up, but there is currently no playlist placement that is more valuable than a viral TikTok song attached to a trend. While I would advise all musicians to continue promoting their music by sending to blogs and playlists, I would also say that TikTok participation in some form, either through content of your own or working with influencers, should 100% be a part of the puzzle.

What are your thoughts on the business of music streaming?

To quote Vulfpeck’s Jack Stratton who quoted Steve Jordan in this interview, “If Whole Foods came out with a $10/month subscription to food, it would be a pretty popular product as well.” I’m fairly young, but am still old enough to remember the days of buying CDs and then buying digital downloads on the iTunes Store. My brother and I would make a list and specifically plan out the music we were going to buy with the limited budget we had. There is no doubt that music streaming subscriptions are a revolutionary, disruptive consumer product.

They disrupted an industry so hard that the thought of purchasing music at this point is almost foreign. Even though the film and TV industries were disrupted as well by streaming, there is still a thriving market of renting or paying for downloads. As a musician, my feelings are a lot more mixed on streaming services. While they have allowed for me to put my music in front of hundreds of thousands of listeners’ ears through an algorithm, they have also made it a little harder to make money from those listens.

As many know, the payout from streaming services is very low and has essentially required musicians to make most of their money from other sources like touring, which is now not possible with COVID.

It’s definitely a double-edged sword. But it’s here whether musicians like it or not, so we might as well make the best of it. Given the constant dramatic shifts in music consumption methods throughout the decades though, it would not be surprising if we see another disruption at some point. Perhaps Elon Musk’s Neuralink will eventually just store songs in microchips in our heads.

What’s on the horizon for TuneTik?

I have lots of ideas planned for TuneTik! The short-term plan is to keep getting more influencers registered and begin perfecting the promotion process for our musicians. Long-term though, the mission of this company is to simply help you make the next viral song. Above all else, we want to be the catalyst of the next big thing. How do we do that? For one, this may involve expanding from just TikTok and look into other mediums.

Another idea is to further our TIkTok presence by looking into better ways to observe music trends on the app and provide better analytics for musicians.

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Chartmetric Launches Mobile App to Help Music Pros Navigate the World of Data

If you’re a music professional and hear an intriguing artist you’ve never heard before, you need quick, useful information on that artist’s activities — from playlists to chart entries — to guide your decision making. But you may not have access to a laptop.

Continue reading Chartmetric Launches Mobile App to Help Music Pros Navigate the World of Data

Midtempo Radio Delivers a Harmonically Programmed Radio Stream

We recently had the pleasure of discovering Midtempo Radio –  an experiment in harmonic audio broadcasting that plays great tracks from a diverse music library as smoothly as possible.

Each track is analyzed on key, tempo, and intensity, then passes through various playlist selection rules – nothing about genre or era, and no A-list/B-list hierarchies.

You don’t know what the system will select, but often the music flows so smoothly and naturally you won’t notice when one song ends and the next begins.

Continue reading Midtempo Radio Delivers a Harmonically Programmed Radio Stream

Chartmetric Launches New Twitch Charts Tracking the Edge of Livestreaming, Music, Game Culture

Facing intense challenges, musicians and their fans have turned to livestreaming, something gamers have done for years. Music data analytics platform Chartmetric is watching livestreams and platforms like Twitch go from cool niche to increasingly necessary.

Twitch’s musical side highlights how much music and gaming are entwined, as musicians mix gameplay with performance and gamers seek out music on their favorite streaming platform. Continue reading Chartmetric Launches New Twitch Charts Tracking the Edge of Livestreaming, Music, Game Culture

There’s a New Music Tool Designed to Analyze Spotify Playlists

We recently discovered a cool, new music tool designed to analyze Spotify playlists, to see if they have real listeners. Known as Is It A Good Playlist?, the playlist analyzer is free to use and based on the Discovered On data from Spotify.

Just go to the website, copy/paste the playlist link, and then you’ll see the analysis + result.

We caught up with Julien Mahin, the man behind the new music tool, to get his insight on playlists, streaming platforms and more. Continue reading There’s a New Music Tool Designed to Analyze Spotify Playlists

19 Writers, 19 Songs, 4 Days: Inside the Distiller Records x Steereo Virtual Songwriting Camp

Fueled by London-based Distiller Records, alongside partner Steereo, a music streaming app exclusive to Uber & Lyft drivers, the virtual songwriting camp took place Monday 25th May – Friday 29th May 2020 via Zoom.

The camp aimed to give upcoming global writers the chance to write their own music, with the help of well-established mentors, with the purpose of producing demo’s that can be used to pitch for sync and major artists. Continue reading 19 Writers, 19 Songs, 4 Days: Inside the Distiller Records x Steereo Virtual Songwriting Camp

With Wefunder Campaign, audiobridge Invites Everyone to Invest in the Future of Audio Recording

The disruptive and innovative music recording app, audiobridge, is announcing the public launch of their Wefunder campaign. Unlike traditional crowdfunding platforms like Kickstarter, contributors on Wefunder can own a stake in audiobridge.

And with a fearless vision and 18 months of uninterrupted growth, audiobridge is uniquely well-positioned to provide a return on investment by dominating the future market share of mobile recording platforms. Continue reading With Wefunder Campaign, audiobridge Invites Everyone to Invest in the Future of Audio Recording

Bush to Headline Launch of FanTracks New Interactive Concert Experience

FanTracks, the new live streaming and fan engagement platform, is hosting its first concert with storied multi-platinum British hard rock group Bush. The band will play a 70-minute set in a professional studio to celebrate their first album release in two years, The Kingdom. It will give devoted fans a chance to hear the music they love online in sonic 360 sound and interact with the musicians — for free. Continue reading Bush to Headline Launch of FanTracks New Interactive Concert Experience

Surround Invests in Music Finance Startup Vezt

Surround, the music and entertainment division of Bitfury, is announcing a recent investment in and partnership with Vezt, the mobile app that allows fans to participate in the royalties of their favorite songs – allowing artists, songwriters, producers, labels and publishers to immediately monetize their work in a meaningful way. Vezt will be a cornerstone in the Surround marketplace launching later this year. Continue reading Surround Invests in Music Finance Startup Vezt

The Music Tech Directory Makes Its Debut

The Music Tech Directory is now live. A global, one-stop digital resource on innovative music technology solutions and the overall music tech landscape, the Music Tech Directory is accessible to everyone.

Designed as a participatory platform that allows music tech innovators to showcase their work, disclose remarkable ideas, connect with others, research competitors or explore synergies, and identify new areas of growth, the Music Tech Directory embraces a global entrepreneurial spirit and seeks to increase the visibility of existing solutions to further the application of new technologies and business models. Continue reading The Music Tech Directory Makes Its Debut

rightsHUB Integrates with Leading Music Recognition Tech Companies

Music rights data and asset management platform rightsHUB has integrated data delivery feeds with five leading music recognition technology (MRT) companies to enable its users to register songs with MRTs in a single upload.

The integration of Gracenote, DJ Monitor, BMAT, Soundmouse and Yacast into the first stages of the metadata supply chain sees rightsHUB delivering a key part of the toolkit to tackle issues around mismatched metadata and royalty payments. Having the ability to easily register songs with MRTs prior to release will mean that rights holders are supplying accurate and rich metadata to their partners early on; thus assisting PROs and CMOs in reporting. Continue reading rightsHUB Integrates with Leading Music Recognition Tech Companies